Hvernig við náðum 100,000 mánaðarlegum skoðunum

100000 skoðanir

Some folks think that the onslaught of blogs and social media sites makes it more difficult to get your voice heard. While it's true that the noise is much louder, the opportunity to get your voice or your company's voice heard in social media is still not only possible, it's great if you have content that people are looking for.

We've just surpassed 100,000 skoðanir í nóvember on Martech, an all-time record and moving us into an elite category of marketing blogs that get over 1 million visitors per year. (Note: the chart below isn't tracking all-time… only from when we started using WordPress Stats)
100000 skoðanir

So how did we do it? I've been telling people my entire career (even before online) that a key to great marketing is to use multiple mediums to promote your product or service. You can't pump all your money into one medium… you're not only limiting the audience, but you're also severely limiting the means in which your voice is heard. For 5 years, Martech was a text-based blog. I didn't have the resources or time to use other mediums, so I just worked to optimize that medium.

This year; however, has been very different. Here are all the different initiatives we've worked on:

  • Over the last year we've recorded a vikulegur útvarpsþáttur (off today because of the US holiday). We've had week after week of talking to the greatest marketing minds in the industry and the show has grown – with thousands of listeners each month.
  • Við felldum inn email markaðssetning program that continued to drive visitors back to the blog. This is currently getting reworked as we migrate to our newest sponsor, Delivra, but it's been an incredibly great tactic. If your blog doesn't have an email program, start it today! We're working on some tools for WordPress users in that area… keep checking up on us!
  • Framkvæmdaraðili okkar, Stephen, vann að nokkrum viðbótum - þar á meðal YouTube skenkurgræja, fá mikla athygli frá WordPress samfélaginu.
  • Samhliða því að bóka útvarpsþáttinn okkar, Jenn hefur verið stanslaust við að tengjast netum okkar á Twitter, Facebook og LinkedIn og umferð frá félagslegum hefur sprungið, oft umfram leitarumferð okkar each month! We're now using Buffer til að hjálpa til við að stjórna og viðhalda þessum samtölum á netinu.
  • Félagslegar bókamerkjasíður og uppgötvunarsíður eins og StumbleUpon hafa sent okkur fjöldann allan af umferð, þannig að það að vera með félagslega hlutdeildarhnappa í hverri færslu til að auðvelda fólki að deila efni okkar með netum sínum hefur verið frábær aðferð til að koma nýrri umferð til okkar.
  • Við kynnum síðuna virkan líka með lítil auglýsingafjárveiting on Facebook and LinkedIn to very specific audiences. I'm not sure there's much of a return on investment there, but it's a good branding engagement to keep Martech top of mind with our target audience of CMOs and directors of Marketing.
  • We've incorporated polls actively to engage our readers. Dýragarður has been an incredible sponsor and really helped us capture visitor interest and opinion, providing us with additional content ideas every week. A basic Zoomerang account is free, so I'd encourage anyone to use it! One word of caution is that you may not receive an overwhelming response from your poll. While people love to read blogs, they don't always participate.
  • We've developed Markaðssetning upplýsingatækni fyrir bæði Delivera (Bestu vinnubrögðin í tölvupósti fyrir frí) og Zoomerang (neytendur og SMB Niðurstöður könnunar samfélagsmiðla) og sleppti þeim í gegn Martech Zone sem hluti af styrktarpakka okkar við fyrirtækin. Upplýsingatækni er einfaldlega frábært til að ná til áhorfenda ef þú veist hvernig skiptimynt þau!
  • Við færðum bloggið í háþróaða stöðu WordPress hýsa fyrirtæki, WPEngine ásamt a Content Delivery Network knúið af StackPath CDN, miklu hraðari CDN en Amazon.
  • Síðasta og mesta áhrif: frumlegt, dýrmætt efni! Þó að restin af markaðs- og tæknibloggum vilji berjast um nýjustu söguna - eða það sem verra er - endurvekja það, við vinnum stöðugt að því að tryggja að þú fáir dýrmætar, jákvæðar, aðgerðarhæfar upplýsingar í greininni.

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Hvað er næst? okkar auglýsingastofu is kicking off some education curricula with a couple of Universities and major companies. We're going to work those lessons into Webinars and training courses for our readers. This will allow us to go beyond the conversation and really drill down and get you some great results. Be on the lookout for some additional videos, webinars and ebooks coming your way!

Yesterday was Thanksgiving here in the United States and I appreciate all of the support that you've given us! Thank you!378

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