Fjölbreytni og markaðssetning

FjölbreytniÉg fékk að lesa færslu um fjölbreytileika með nýjum vini mínum. JD Walton. J.D. has launched a blog that markets to Blacks in Business. He's an American success story and wants to share his experience with others.

Það vakti mig svo mikið að ég HAD að skrifa um hugsanir mínar um fjölbreytni. Hvað kemur fjölbreytni að við markaðssetningu og sjálfvirkni? Hvað kemur það við Doug, þessum 38 ára feita hvíta gaur? Allt! Land okkar og heimur okkar verða miklu fjölbreyttari með hverjum deginum. Netið er að verða hinn raunverulegi bræðslupottur þar sem hagkvæmur aðgangur og vélbúnaður kemur til fjöldans.

You must respect and speak to all races, creeds and genders if you wish to be successful. If your business wishes to grow, then your company must be diverse as well. It's impossible to serve a sector of the market effectively if you don't have input from that sector of the market.

Some folks look internally on diversity programs and utilize it as their excuse for not being promoted or speak to someone else becoming promoted prematurely. I believe this to be short-sighted and perhaps a little ignorant. Basing a promotion on someone's race, gender, etc. can and will open opportunities to the business as well as the individual.

Here's the million dollar question… when your company grows successfully by actively promoting minorities and females, new opportunities will come to everyone within that company. It's the chicken or the egg. Perhaps you never would have had the opportunity to get promoted without having that diverse workplace in the first place!

2 Comments

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    It use to be that minority hiring was a moral issue, then it became a business issue, now it is a issue of neccessity. Soon ther will be more jobs than people to fill them,it is a reason for outsourcing. Doug you cannot call your self a fat 38 year old white guy, with out saying good looking and charming. Your discription of your self, is a part of diversity and is subject to sterotypes. Most white guys do think, diversity means some one else, when in fact , everyone is apart of a diverse community, with different, ages, sizes, family structure, sexual perference, politics and as we are well aware, gender and race. Good post

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