Það er ansi algengt að ég stynji þegar ég sé einhverja grein hrósa þúsundþjalasmiðum eða koma með aðra hræðilega staðalímyndargagnrýni. Hins vegar er lítill vafi um að það eru ekki eðlilegar hegðunarhneigðir milli kynslóða og tengsl þeirra við tæknina.
I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and call someone, while younger folks will jump to a text message. We even have a client who built a textaskilaboð vettvangur fyrir ráðendur til að eiga samskipti við frambjóðendur ... tímarnir eru að breytast!
Hver kynslóð hefur sín sérstöku einkenni, ein slík er hvernig hún notar tækni. Þar sem tæknin nýsköpar hratt á ógnarhraða hefur bilið á milli hverrar kynslóðar áhrif á það hvernig hver aldurshópur notar ýmsa tæknipalla til að gera líf sitt mun auðveldara - bæði í lífinu og á vinnustaðnum.BrainBoxol
Hvað er kynslóðamarkaðssetning?
Generational marketing is a marketing approach that uses segmentation based on a cohort of people born within a similar span of time who share a comparable age and life stage and who were shaped by a particular span of time (events, trends, and developments) to have certain experiences, attitudes, values, and behaviors. It aims to create a marketing message that appeals to the unique needs and preferences of each generation.
Hverjar eru kynslóðirnar (Boomers, X, Y og Z)?
BrainBoxol þróaði þessa upplýsingatækni, Tækniþróunin og hvernig við öll passum inn, that details each of the generations, some of the behaviors they have in common concerning technology adoption, and how marketers often speak to that generation.
- Baby boomers (Born between 1946 and 1964) – They were the pioneers of adopting home computers — but at this point in their lives, they’re a bit more tregir við að ættleiða newer technologies. This generation values security, stability, and simplicity. Marketing campaigns aimed at this group may emphasize retirement planning, financial security, and health products.
- Kynslóð X (Born between 1965 to 1980) – The definition of Generation X can vary depending on the source, but the most widely accepted range is 1965 to 1980. Some sources may define the range as ending at 1976. This generation primarily utilizes email and telephone to communicate. Gen Xers are eyða meiri tíma á netinu and utilizing their smartphones to access apps, social media, and the internet. This generation values flexibility and technology. Marketing campaigns aimed at this group may emphasize work-life balance, technology products, and experiential travel.
- Millenials eða Y kynslóð (Born between 1980 to 1996) – primarily utilize text messaging and social media. Millennials were the first generation to grow up with social media and smartphones and continue to be the generation with the broadest technology usage. This generation values personalization, authenticity, and social responsibility. Marketing campaigns aimed at this group may emphasize customized products, socially conscious branding, and digital experiences.
- Kynslóð Z, iGen eða Centennials (Born 1996 and later) – primarily utilize handheld communication devices and accessories to communicate. They’re on messaging apps 57% of the time they are using their smartphones. This generation values convenience, accessibility, and technology. Marketing campaigns aimed at this group may emphasize quick and easy solutions, mobile technology, and social media.
Because of their distinct differences, marketers often utilize generations to target media and channels better as they’re speaking to a specific segment. The full infographic provides detailed behaviors, including some troublesome ones that cause conflicts between the age groups. Check it out…