Content Marketing

Að koma blogginu þínu á A-listann

Now that I have you here don’t be mad and leave. Listen to what I tell you.

Það er logi að fara yfir bloggheiminn núna á bloggsíðu Nicholas Carr, Ólesturinn mikli. Shel Ísrael is in on the argument, as are a ton of other bloggers.

You should read Mr. Carr’s full post before reading what I say. I hope I’m communicating his message fairly… I think what he’s saying is that there are so few very good Listi bloggers that everyone else should simply throw in the towel.

Til að komast að Listi of the blogosphere, first you need to determine what that list is. It’s up to you… not Nick Carr, not Technorati, not Google, not Yahoo!, not Typepad or WordPress. The Listi is not determined by the number of hits you get, the volume of pageviews, the awards you’ve received, or the number of dollars in your AdSense account. If it is, you may be blogging for the wrong reasons.

Welcome to my blog, one of the Great Unread. (Okay, maybe not so great)

The issue is the gamla skólanum of mass media advertising. That rule states that the more eyeballs see your ad, the better you are. The old school states if you’re getting hundreds of thousands of pageviews, you’re a success. A couple hundred, and you must be a failure.

You are part of the Great Unread.

It’s precisely the same thinking dragging down the Movie Industry, the Newspaper Industry, and Network Television. The problem is that you pay a huge price for those eyeballs without a return. The problem is you don’t need all those eyeballs, you need to get your ad to the right eyeballs.

My Listi does not match Seth Godin’s, Tom Peter’s, Shel Israel’s, or Nick Carr’s. I don’t want a million readers. Sure, I get excited as my stats continue to grow. Of course, I want to grow the readership and retention of readers on my blog. But I am only interested in folks who have the same problems and are looking for the same solutions as I am.

I’m this quasi-marketing-technology-geek-Christian-father dude who lives in Indiana. I’m not going to move to New York or San Francisco. I’m not looking to be rich (but I won’t complain if I do!). I am networking with a group of marketing and technologists in and around Indianapolis. I’m learning and exposing blogging to ‘my’ masses (all couple dozen or so!). I’m sharing my experience, my thoughts, my questions, and my information with as many people as I can.

You see when I get a comment from Shel Israel, Tom Morris, my colleagues, my family, friends, or other folks that I respect and share with… I’ve already made it to the Listi. If that’s not your idea of an Listi, that’s okay. Perhaps I don’t want to be on yours. We each perceive success differently.

Undirritaður
Einn af þeim ólesnu miklu

Douglas Karr

Douglas Karr er CMO af OpenINSIGHTS og stofnandi Martech Zone. Douglas hefur hjálpað tugum farsælra MarTech sprotafyrirtækja, hefur aðstoðað við áreiðanleikakönnun yfir $5 milljarða í kaupum og fjárfestingum Martech og heldur áfram að aðstoða fyrirtæki við að innleiða og gera sjálfvirkan sölu- og markaðsáætlanir sínar. Douglas er alþjóðlega viðurkenndur stafrænn umbreytingu og MarTech sérfræðingur og ræðumaður. Douglas er einnig útgefinn höfundur Dummie's guide og bók um leiðtogaviðskipti.

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