Starbucks opna samfélagsnet

Hugmyndin mín frá Starbucks er ekki kominn upp enn er uppi! Að setja upp félagslegt net til að óska ​​eftir viðbrögðum viðskiptavina beint í verslanirnar sem þeir eru með fyrirhyggju fyrir er kannski ekki slæm hugmynd. Ef það er smásölu vörumerki sem gæti raunverulega náð árangri með félagslegu neti, gæti Starbucks mjög vel verið það. Þetta er risastórt vörumerki, það er alls staðar, fólk er háð (bókstaflega) vöru sinni og viðskiptavinir elska það.

Starbucks er virkilega upp við vegg. Þeir hafa misst gljáa sinn með fylgjendum, rekstrarkostnaður hækkar, frábærir baristar verða erfiðara að finna, neysluútgjöld eru eftirbátar og keppinautar eins og McDonalds eru farnir að grenja um að missa fastagesti morgunverðar. McDonalds náði meira að segja toppi Starbucks á bragðprufu frá höfði til höfuð.

Af hverju er ég ekki eins oft hjá Starbucks

Persónulega heimsæki ég Starbucks helmingi meira en áður. Ég nýt úrvalssteikunnar sem ég fæ frá kaffihúsinu mínu og þakka því að peningarnir mínir fara aftur í hagkerfið á staðnum. Starbucks missti ljómann þegar ég byrjaði að sjá þá nokkrar blokkir í sundur hver frá öðrum og þráðlaust kostaði mig $ 30 á mánuði. Ég er aðeins á Starbucks þegar mín Greenwood kaffihús, Bean Cup er utan seilingar.

með Howard Schultz aftur í bílstjórasætinu, kannski gæti Starbucks átt möguleika. Við munum sjá. Mín ágiskun er sú að samfélagsnetið muni hafa viðkomu umferðar, ég hefði valið blogg og beðið um viðbrögð í gegnum efni sem ég gæti miðað aðeins betur við.

Hver verður mín hugmynd fyrir Starbucks? Þægileg sæti.

10 Comments

  1. 1
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  3. 3

    I stopped drinking Starbucks when the baristas stopped looking up at you when taking your order and giving back change. Nothing beats world class customer service, and Starbucks is seriously lacking in it. Wonder if that half-day training helped??

  4. 4

    Starbucks has become the McDonalds of coffee, in my opinion. As mentioned by Eric above, the customer service has really gone downhill. The staff generally seems disinterested the way they do at many fast-food places, and the product quality is inconsistent (though I would say that at McDonalds it’s very consistent, not that I eat there often anymore). They’ve taken something that used to have a certain cache to it and made it ordinary.

    In their defense, I’m not sure how you’re supposed to maintain profit margins on a grand scale in a market as competitive as coffee is these days. I suppose that with the blanketing of the world with Starbucks stores there was going to be a loss in the overall quality of the experience you get when you visit, but it’s unfortunate. I’d like to see them improve things, but I think they have a heck of a challenge on their hands.

  5. 5

    I don’t know if Starbucks needs a social network any more than Bode Miller needs to release the SkiSpace skiing social network. It’s the sheer number of users that create the network effect and make a social network valuable, so niche sites are automatically shooting themselves in the foot. At least, IMHO 😉

    • 6

      I think I agree with you, Dave. For the ‘short term’, it appears they are just soliciting feedback and it’s really not a ‘social network’ in the typical sense. It will be interesting to see if they implement the top 2 – free wireless & comfortable seats.

      Both of those keep patrons around longer… something that a mass production coffee house might not appreciate. You don’t sell more when there’s no place to sit!

  6. 7

    We see this all the time don’t we? Great idea, breakthrough product and company, scales to take advantage of a hot brand … and then starts expanding like crazy with add-on products and locations and begins to lose its core.

    I’m still stopping by my Starbucks everyday but its lost a lot of its appeal along the way. I like that Shultz is back at the helm … reminds of Jobs coming back into Apple … it should bring them back closer to offering a cool experience. Social media connections are at least opening the doors in a new way.

    My idea for them would be to listen carefully for the reasons why existing customers are no longer coming, others are going to McDonalds and why folks find it too much of a hassle to even consider. One thing I’d put right out there is they’ve got to stop nickle and diming the experience. I agree about the wireless hookup. Anyway, the answers are out there. Far too powerful a brand for them not to find a way to fix it.

    Phil

    • 8

      I agree Phil. I wonder how much is lost simply because Starbucks doesn’t have that ‘new car smell’?

      Being trendy is a very brittle foundation to build your business on and it tends to cloud a company’s vision of itself and its importance. I think much of Starbuck’s success was the trendiness of a cool drink with lots of words at an expensive price.

      • 9

        Yes, the excitement of the new car has rubbed off. I remember when folks used to laugh at me for stopping and using that new foreign language I’d learned.

        You’ve probably hit the core issue for them … fad or a great launch at owning the ‘morning out experience’ that lost its way. Time will tell.

  7. 10

    While I also applaud Starbucks for creating a process that brings customers into their innovation process, there is also a downside you didn’t mention. Competitors, ranging from Peet’s to the hole-in-the-wall corner coffee shop, can also access Starbucks’ innovation discussion. This is a treasure trove of what customers are looking for, what has been tried, and what works or doesn’t work. To top it off, Starbucks is doing a great job of interacting, thereby providing more free market research.

    I’m still in favor of what Starbucks has done, but if I was a small-timer I’d also be perousing the suggestion boards every day!

    More on this specific topic from a business excellence perspective at:

    http://www.evolvingexcellence.com/blog/2008/04/morro-bay-coffe.html

    Best,
    Kevin

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